Creating a Press Release: A Step-by-Step Guide and Press Release Template
When it comes to getting the word out about your company or product, a press release is a powerful tool. A well-written press release can help you secure coverage in media outlets and reach your target audience. However, creating a press release that is effective can be a bit of a challenge. In this blog post, we'll provide a step-by-step guide and template for creating a press release that will grab the attention of the media and help you achieve your goals.
Step 1: Determine the purpose of your press release
The first step in creating a press release is to determine the purpose of the release. Is it to announce a new product or service? Is it to share news about a company milestone? Is it to provide information about an event? Understanding the purpose of your press release will help you to create a clear and concise message that will resonate with your target audience.
Step 2: Identify your target audience
Once you know the purpose of your press release, the next step is to identify your target audience. Who are you trying to reach with this release? Are you targeting consumers, investors, or the media? Knowing your target audience will help you to create a press release that is tailored to their interests and needs.
Step 3: Gather the necessary information
Before you can start writing your press release, you'll need to gather all of the necessary information. This might include details about your company or product, quotes from company leaders, and statistics or data that support your message. Be sure to include all of the key information that you want to communicate in the release.
Step 4: Create a strong headline
The headline of your press release is often the first thing that people will read. It's important to make it catchy and attention-grabbing to entice the reader to keep reading. Keep in mind that headlines should be short, to the point, and should accurately reflect the content of the release.
Step 5: Write the body of the press release
The body of your press release should be clear, concise, and easy to read. Use short paragraphs and bullet points to make the release easy to skim. Be sure to include the most important information at the beginning of the release and use quotes from company leaders to add credibility.
Step 6: Include a call to action
At the end of your press release, include a call to action. This might be a request for media coverage, a request for more information, or a call to visit your website. A strong call to action will encourage the reader to take action and will help to achieve your goals.
Step 7: Include contact information
Be sure to include your contact information at the end of the press release. This should include your name, title, phone number, and email address. This will make it easy for media outlets to get in touch with you if they are interested in covering your story.
Now that we've covered the steps to creating a press release, let's take a look at a sample Press Release Template that you can use as a guide:
PRESS RELEASE TEMPLATE
[Company Name] [Company Logo] [City, State] – [Date]
FOR IMMEDIATE RELEASE
[Company Name] Launches [New Product/Service]
[City, State] – [Company Name] is proud to announce the launch of [New Product/Service], a [description of product/service]. This new offering is designed to [benefit of product/service].
“We are thrilled to bring [New Product/Service] to the market,” said [Name], [Company Position]. “[Description of how product/service meets a need in the market]. We believe this will be a game-changer for [industry/target market].”
[New Product/Service] features include [list of features]. It will be available for purchase [date/method of purchase].
[Company Name] has been in business for [number of years] and is a leader in [industry]. The company is committed to providing [customers/clients] with [quality/value/superior service].
For more information about [Company Name] and [New Product/Service], please visit [website/contact information].
Media Contact: [Your Name] [Company Name] [Phone number] [Email address] [Website]
Use this template to write a press release, replace the bracketed information with your own details.
Keep the press release to 1 page if possible
Use a professional tone and language.
Include quotes from company leaders or other relevant parties
Make sure the release is timely and newsworthy
Include a clear call to action, such as visiting the company's website for more information.
If you would like consultation on formatting a Press Release, or would like our Professional Public Relations Team to write a press release for you and release it through major channels, please contact us here: